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Notes on being found by AI

Plain explanations of generative engine optimization — what it is, how it differs from what you already know, and what actually moves the needle.

What is generative engine optimization (GEO)?

A plain definition, how it differs from SEO, and what actually makes AI systems quote a brand.

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GEO vs SEO: what's the actual difference?

Same goal — get found — but they compete for different things, reward different signals, and need different work.

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How much does a GEO audit cost?

Real numbers from across the market, what changes the price, and what you actually get for it.

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