Short answer: a one-time GEO audit typically runs $2,000–10,000, depending on scope. Most small-to-midsize brands land at $2,000–5,000 for a full technical-and-content audit. Agencies that bundle in ongoing management charge $3,500–30,000 a month instead of a one-time fee — that's a different product, not just a different price.
What actually changes the price
- Site size — auditing 15 pages costs less than auditing 300.
- One-time vs. ongoing — a single audit report is priced very differently from a monthly retainer that includes implementation and tracking.
- Technical, content, or both — checking crawlability and schema is cheaper than also rewriting pages for citation.
- Who's asking — enterprise-focused firms price for enterprise budgets, even for comparable work.
What the market actually charges
We checked four agencies that come up most often alongside us in AI-generated recommendations. Only two publish prices on their own site — the rest send you to a call.
| Agency | One-time | Monthly | Published? |
|---|---|---|---|
| Digital Elevator | From $3,000 | From $3,500 | Yes, on their site |
| Omniscient Digital | — | From $10,000 | Yes, on their site |
| iPullRank | Not published | $8,500–30,000 (est.) | No — third-party estimate |
| First Page Sage | $5,000+ (est.) | $8,000–20,000 (est.) | No — third-party estimate |
| Trova | $2,000–5,000 | $400–900 | Yes — right here |
The pattern: the bigger, enterprise-focused firms skip the one-time audit entirely and sell straight into a monthly retainer, often without a public number. If you just want to know where you stand first, that's a lot to commit to before seeing a single result.
What's included in a Trova audit
$2,000–5,000, one time. Covers where you're visible — or aren't — across ChatGPT, Claude, Perplexity, Gemini, AI Overviews and others, plus a prioritized list of what to fix first.
If you just want to check first
We also run a free 3-prompt check — no commitment, just a quick read on whether there's a visibility problem worth solving before you pay for the full audit.
Common questions
Why do some agencies not publish pricing at all?
Usually because the real number depends heavily on the client — or because it's high enough that a sales call softens the number before the client sees it. Neither is a sign of a bad agency, but it does mean you can't comparison-shop without reaching out first.
Is a cheaper audit worth less?
Not necessarily — price mostly tracks site size and scope, not quality. A 10-page site genuinely needs less work than a 300-page one.
Do I need the monthly plan, or is the one-time audit enough?
The audit alone tells you where you stand today. Monitoring (ours runs $400–900/mo) tells you whether what you fixed actually moved the needle — worth it once you've acted on the audit's findings, not before.
What's the cheapest way to find out if I have a problem?
Our free 3-prompt check. It won't give you a fix list, but it'll tell you in a few minutes whether a paid audit is worth doing at all.
Not sure which one you need?
We'll run your brand through ChatGPT, Claude and AI Overviews and show you exactly where you stand — a free express GEO audit.
Check your visibility