TROVA
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Generative Engine Optimization

Your brand, as AI currently sees it

We find out what ChatGPT, Claude, Perplexity, AI Overviews and others say about you today — then make sure they say it right.

02 — Why now

Search changed. Did your visibility?

This is not a forecast about the future. The shift is already in the numbers.

−25%

projected decline in traditional search volume by 2026, as AI chatbots take share

Your search programme is optimising a shrinking surface.

Gartner, 2024
80%

of users now rely on AI summaries for at least 40% of their searches

Most buyers read an answer before they ever see a link.

Bain & Company, 2025
−61%

drop in click-through on informational queries when a Google AI Overview appears

Ranking first no longer pays what it used to.

Seer Interactive, 2025
03 — Services

What we do

Six workstreams that reinforce each other, rather than competing for the same budget.

Service 01

Express AI visibility audit

We run five real prompts from your industry across five AI engines and deliver a report with a clear verdict: whether investing in GEO makes sense now, or your position is already solid.

Free
Service 02

Deep AI visibility audit

We test the prompts people actually use, audit your content, technical markup, external presence and reviews, and benchmark who's cited instead of you — then deliver a full report with a research map and a prioritized action plan.

$2,000–5,000
Service 03

Content built for AI citation

We convert your highest-traffic content into a format built for AI citation: short passages, FAQ blocks and clear definitions.

$1,000–4,000
Service 04

Structured data and markup

We add the structured data and crawl infrastructure AI systems actually rely on to read and understand your site.

$1,000–5,000
Service 05

Ongoing monitoring and reporting

We track how often AI systems mention your brand and deliver a monthly report analyzing what changed and recommending next steps.

$400–900/mo
Service 06

External presence

We build your brand's presence on the platforms AI cites most often — LinkedIn, YouTube, Reddit and industry directories — through listings, reviews and mentions beyond your own site.

On request
04 — How we work

How we work

Ninety days is not a sales number. It is roughly how long it takes for a change on your side to show up in what the engines say.

  1. Weeks 1–4

    Foundation

    We audit your current AI visibility, see who gets cited in your niche today, and give you a clear starting point.

  2. Weeks 4–12

    Activation

    We optimise your existing content, publish new material built to be cited, and add the structured data your pages are missing.

  3. Month 3+

    Growth

    Monthly reporting on how often you get mentioned in AI answers, a quarterly strategy review, and continuous optimisation.

05 — Why Trova

Why Trova

The four things AI visibility actually needs, and who covers them.

AuditEntitiesCitationsTracking
Your own team
Stretched between everything else and learning GEO from scratch.
A traditional SEO agency
Optimises for positions in Google — and AI search speaks its own language.
DIY AI tools
Quick to try, easy to get wrong when there is no strategy behind them.
Trova
A dedicated GEO strategy, built and run by specialists — with nothing else competing for our attention.
  • Covered
  • Partly
  • Not covered
06 — About

Who we are

Trova is a generative engine optimization (GEO) agency: we make brands visible and quotable in AI answers.

The team
40international projects run at once by our project managers
EngineersGEO specialistsProject managersDevelopers

Our team brings together engineers and GEO specialists, project managers who have run up to 40 international projects at once across different countries, and developers with years of deep experience building web applications from scratch, architecting high-load systems, designing scalable infrastructure, and integrating AI.

Why it works
Operational discipline+Technical expertise=AI visibility as a system

That combination is no accident: operational experience means clear processes and predictable work at every stage, and technical depth means the structured data, crawl access and site architecture are built by the engineers themselves, not outsourced. We pair operational discipline with technical expertise — exactly what AI visibility needs to be built as a system, not a set of one-off experiments.

Our mission

Our mission is to take the burden of AI visibility off your plate in a fast-changing world, so you can keep pace with it confidently, without losing focus on what matters most — your own product and business.

07 — Approach

Trova’s Approach

01

A structural approach

Visibility in AI is not a one-off trick. It is what a system produces: audit → implementation → monitoring, each stage building on the last.

02

Engineering depth

We understand how language models read, rank and cite content — so every decision starts with a tested hypothesis.

03

A partner, not a vendor

We work as an extension of your team — transparent, specific, and focused on results rather than the length of the engagement.

08 — FAQ

Common questions

How is GEO different from traditional SEO?

They are related, but they are not the same thing. SEO earns you positions in a results page; GEO earns you citations inside an AI answer. Different signals, and a different structure of content.

How do you measure results?

How often you come up on the questions that matter in your niche across AI platforms, how often your pages are cited, and traffic arriving from AI sources — all tracked monthly.

When will we see the first results?

First signals at four to six weeks. The compounding effect on visibility usually takes three to six months to build.

Will you replace our current SEO or content team?

No. We work alongside them, focused specifically on the AI search layer that they usually do not have the resources to cover.

Do you work with small businesses, or only larger companies?

Both. AI visibility works the same way regardless of company size — what changes is scope, not approach.

How much does a GEO audit cost?

A full visibility audit runs $2,000–5,000, one time. The exact price depends on the scope of work and is discussed individually. If you just want to see whether there's a problem first, we offer a free 5-prompt check.

Why an agency instead of a self-serve AI visibility tool?

A tracking tool can show you how AI engines mention your brand today — a useful signal, not a fix. It won't rewrite your pages, add the markup AI models need, or get you cited elsewhere. We do both: diagnose the problem, then build the fix.

09 — Get started

Ready to be visible?

Tell us about your brand — we reply within 3 business days.